Thanks for a Great Read!

I just finished “How Now, Norm’s Tao” this morning. What a great read! Your stories would make a great movie. I have often thought a reality show centered around a private club would be a huge hit.

Reading your good stories makes me realize that I am not alone in my thoughts towards certain types of members, club Boards and club Committees!

I am ashamed to say I have had “Private Clubs in America and around the World” on my shelf for at least a couple of years. I am dusting it off and taking it home tonight to start reading!

– Bill H.

A Book of Wisdom

Why learn from your own mistakes and experience when the publishing world is full of such great wisdom from the lives of others? When I first decided to go into business for myself, I read books about the top ten most successful business people in the world. Every business idea I have ever pursued was birthed from concepts I learned from those books and applied to my life. Recently, it was my pleasure to read How Now, Norm’s Tao by Norman Spitzig. It has joined my library of great books from which to draw wisdom from the life lessons of another.

When considering whether or not to read a book of this type, I ask myself who the author is? What does he have to teach me? Norman Spitzig is a magna cum laude graduate of Boston College and holds a Masters Degree from Ohio State University. His professional career began a general manager at the Scioto Country Club in Columbus, Ohio, and he has held successful general manager positions at private clubs in Ohio, Indiana, Minnesota, and Florida for almost thirty years. Presently, Norm is a principal and senior partner in Master Club Advisors – a leading worldwide executive placement and consulting firm for the private club industry.

Using captivating personal stories, linguistic prowess, and acerbic wit, Norm shares twelve life lessons learned through his professional and life experience. Though most of the stories have their foundation in the private club world, their value and impact transcends private clubs. From lessons on dealing with difficult people, to the value of giving more and expecting less, to overcoming challenging situations, every person in every walk of life will find a way to apply the wisdom found in these pages.

My personal favorite lesson is “Laugh a lot – and then laugh some more.” If you have ever spent more than 5 minutes around me, you have heard me laugh. So, this lesson rang true for me. In one story about living in Brighton, Massachusetts while attending Boston College, Norm says, “It’s not so much that what we did was somehow objectively funny; rather, it’s that we were always able, and most willing, to see the inherent humor in just about everything.” Norm and I are long lost friends connected through wisdom and humor.

I encourage you to discover all the wisdom and humor available at

– Jason Rutherford

Another Rave Review

Being a good Catholic boy I cannot tell a lie. I just read you excellent book. I thoroughly enjoyed the read and relate to a number of your experiences. As a matter of fact, next Tuesday I am having breakfast with the new president of a wonderful private club and will strongly recommend that he follow “one man`s path to a more enjoyable personal life and rewarding professional career.”

– Jim B

Success Story

Set against the backdrop of a lifelong career in the private club industry, How Now, Norm’s Tao delves into the accomplished life of entrepreneur Norm Spitzig and surfaces with a baker’s dozen of timeless universal lessons. This witty memoir illuminates the secrets of a life well-lived and expounds upon the core principles that have kept a twinkle in Norm’s eye and a spring in his step. His sincere, captivating stories are a recipe for inspiration, practical thinking, and, most importantly, laughter. How Now is the latest in his line of bestselling books, which include Perspectives on Club Management, Private Clubs in America and around the World, and Murder and Mayhem at Old Bunbury.

Bill G.

Thanks for a Wonderful Read!

Hi Norm,

I wanted to take a minute to say hello and let you know how much I enjoyed reading your new book.

How true it is! (And I thought I was the only one who had committees that want to “help” a little too much. Ha!) I could go on and on, but the bottom line is, your book is very timely, and it’s nice to know I that I’m not the only one to experience the occasional frustration in the world of private clubs.

At the end of the month. I will have completed six years as General Manager. Despite the occasional “issues,” I DO love this club and the club management business!

Thanks again. My family got a big grin and so did I.

Have a great Christmas!

All the best,

Kevin T